One of the most vital part of branding/rebranding is the Mood Board. The process itself can be very cathartic. It takes time and helps one reflect on their brand. What are you selling? How do you want to portray it? What colors is your brand drawn to? Does it speak to your customers (or future customers)?
In the first example I created a physical mood board creating and painting colors that conveyed the voice of the brand. Soft neutral tones set the palette.
Here I created a Mood Board for online. I integrated the elements form the physical Mood Board and set the colors and tones.
As a gift (I actually spent some time on this one for you) an outline of the template page. You can download this and use it here: